Think about how you want your site to look.

You need to know what you want to do before you start to do it.

After you have determined your AUDIENCE, you can start to design your site. Your audience is going to dictate your design. For example, are you trying to sell a product? If so, to whom? Is your site purely informational? If so, who is going to visit it?

Most importantly, your site has to look professional. If your site doesn’t look professional, it will not be credible and viewers won’t trust it, or you. Luckily, you have many tools to help you make it professional.

Used for separation or for graphic effect, but if for separation, make sure it has a graphic effect

• Lines can create patterns which adds emotional impact to the visual image.
• Lines can also be used as forms of universal language in communication.

Three main shapes:

• Square
• Triangle
• Circle

Be careful about the psychological aspects of shape

• The triangle has the attitude of conflict or action.
• The circle gives the feeling of protection or infinity.
• Honesty or equality is associated with the square.

• Amount of space taken up by a particular object
• The mass or solid, plus the shape, tend to give relationship with other elements.
• The various weights of different shapes can be used to emphasize type styles.

On the web are generally conveyed through backgrounds.

• These can have a psychological effect
• They can also make the page very difficult to read

• Color can have a strong emotional and psychological impact on the reader.
• It can be used to add interest and to reduce boredom.
• Yellow, orange, and red are considered warm colors and often denote aggression, excitement, and danger.
• Blue, green, and violet are considered to be cool colors and are associated with nature and passiveness.

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